Impact of Digital Marketing on Business Growth

Karren Di Leva
3 min readJan 25, 2022


As more and more businesses go digital, the importance of digital marketing on business growth will only expand. The way businesses function and engage with their customers has changed due to digital marketing. Digital marketing methods have also directly impacted profit margins and a company’s capacity to expand. Therefore, a company that does not use digital marketing methods limits its growth potential. In addition, most customers use the internet at least once a day. Businesses may reach their target audience through digital marketing channels when they check their smartphone or computer.

One of the most challenging aspects of any business operation is determining the most effective way to reach and engage with its target audience. For instance, digital marketing channels allow firms to target individuals based on various factors, including age, gender, income level, geography, and interests.

Digital marketing provides greater consumer involvement and market visibility, boosting a company’s sales growth and profits. Within the internet platform, there is a diverse range of customer personalities. For example, a company can use digital media to create customized communications aimed at a certain target demographic.

Companies can communicate with their customers through social media posts or email newsletters. Businesses can respond to a customer’s negative feedback in a public forum, using digital media to address their concerns. With enough data on customer behavior, companies can develop the most effective marketing strategies.

Before beginning any marketing effort, the most crucial step is to decide which metrics a business wants to research and track. It’s much easier to produce an ad that achieves the desired result. For instance, businesses can use digital ads to attach contact information forms to their adverts. This informs businesses about how many people responded to the advertisement in the way they desired and allows businesses to add them to their email and phone lists. In addition, businesses are encouraged to expand their digital marketing efforts to include blogs and online newsletters. These digital platforms attract a specific type of customer interested in a company’s offerings, resulting in increased sales. Therefore, businesses can better position their future sales initiatives by knowing who interacts with their website and content.

Because businesses can analyze client information based on online data, establishing a platform advertisement, digital marketing platforms allow firms to service customer demands more specifically. In essence, digital media provides better marketing because of its large internet presence, allowing businesses to communicate marketing messages to a larger audience at a lower cost. To maximize the benefits of digital marketing in today’s world, businesses should use a resource-based approach. Further, to have a stronger and longer-lasting impact on consumers, businesses must discover their distinctive resources and benefit from them in their online presence.

Any digital marketing strategy must include content marketing. Businesses can develop a strategy for their audience that incorporates this type of content. For instance, they can determine their clients’ products and services and sell them by building a strategy that includes numerous information for viewers. Without a digital presence, a brand’s credibility is damaged. When a company adopts a solid digital marketing strategy, it can positively impact its reputation.

Digital marketing is a versatile and cost-effective marketing strategy that enables businesses to reach a larger market at a reduced cost, lowering the overall cost of marketing.



Karren Di Leva

Internal Benefit Advisors CEO Karren Di Leva